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Business

Graves Lumber selling more than just lumber

2/18/2010 - West Side Leader
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By Maria Lindsay

Graves Lumber Co. staff designers, from left, Kathie McConnell, Ginny Osborne, Robin Rimmer and Steve Fedder help customers plan kitchen and bathroom remodeling projects.
Photo courtesy of Graves Lumber

COPLEY — Graves Lumber, a business that is more than 100 years old, sells more than just lumber.

The company, headed by a fourth generation Graves family member who serves as chief executive officer and president, sells lumber to builders and packaged products to homeowners, as well as cabinets, windows and doors.

“It’s the people that make the real difference at Graves Lumber Co.,” said Keith Graves, CEO and president. “Over 90 percent of our sales force have been serving customers for 20 years.”

Graves added that quality customer service includes knowledgeable sales help with all products sold at Graves Lumber.

Executive Vice President Ed Belair stressed that employees’ expertise sets Graves Lumber apart from other hardware stores.

“We have years of experience,” he said. “We don’t just sell a product; we sell solutions to projects. We work with our customers to provide the best product for their needs.”

That service is the focus of Graves Lumber’s division of CabinetCraft, which features five lines of products for kitchens and baths. The cabinet lines offer a variety of price ranges and include Aristokraft Cabinetry, Cabinetry by Diamond, Cabinetry by Decora, Dynasty and Omega Cabinetry.

“We can offer a fit in any price range, from a starter home to large custom-designed homes,” said Belair.

The Graves Lumber showroom includes a display of cabinet lines available, as well as a selection of flooring options, countertops, fixtures and knobs and pulls.

Four staff designers are available at Graves Lumber to help customers manage their kitchen and bath home improvement project from demolition to installation. Belair explained the designers ensure all details of the project are correct to prevent costly mistakes, and can help with layout and design and the purchase of cabinets, countertops and flooring. The company also can connect customers with plumbers, electricians, carpentry experts and painters when needed.

Customers can do the work themselves or use the company’s experienced and professional installers to help them finish the project, said company officials.

A showroom at Graves Lumber also displays replacement windows such as the Anderson line, and doors such as Therma Tru entry and patio doors.

Graves Lumber has products from the Forest Stewardship Council, a nonprofit organization devoted to encouraging responsible management of the world’s forests, available upon request.

Graves Lumber is located at 1315 S. Cleveland-Massillon Road. Showroom hours are Mondays, Tuesdays, Wednesdays and Fridays from 9 a.m. to 5 p.m., Thursdays from 9 a.m. to 8 p.m. and Saturdays from 9 a.m. to 1 p.m. It is closed Sundays.

For additional information, call (330) 666-1115 or visit www.graveslumber.com and www.cabinetcraft.com.

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